What is Gundam?

Mobile Suit Gundam was developed by animator Yoshiyuki Tomino and a changing group of Sunrise creators with the collective pseudonym of Hajime Yatate. Gundam (Japanese: ガンダム Hepburn: Gandamu), also known as the Gundam Series (ガンダムシリーズ Gandamu Shirīzu), is a science fiction media franchise that features giant robots (mecha) called mobile suits bearing the name Gundam. The series was originally entitled Freedom Fighter Gunboy (or Gunboy) for the robot's gun, with boys the primary target demographic. Early production had a number of references to freedom: the White Base was originally "Freedom's Fortress", the Core Fighter was the "Freedom Wing" and the Gunperry was the "Freedom Cruiser". The Yatate team combined the English word "gun" with the last syllable of the word "freedom" to form the portmanteau Gundom. Tomino changed it to Gundam, suggesting a unit wielding a gun powerful enough to hold back enemies like a hydroelectric dam holding back water. In keeping with the concept, Gundam are depicted as prototypes or limited-production, with higher capabilities than mass-produced units.

It began on April 7, 1979 as Mobile Suit Gundam, a TV series featuring giant robots in a militaristic setting. The popularity of the series and its merchandise spawned a franchise that includes television series, OVAs, films, manga, novels and video games.

Gunpla (plastic Gundam models) make up 90 percent of the Japanese character plastic-model market. Academics in Japan have viewed the series as inspiration; in 2008, the virtual Gundam Academy was planned as the first academic institution based on an animated TV series.

The Gundam franchise had grossed over $5 billion in retail sales by 2000. By 2014, annual revenue of the Gundam franchise reached ¥80 billion per year, ¥18.4 billion of which was retail sales of toys and hobby items. As of June 2018, Gundam is the 15th highest-grossing media franchise of all time, estimated to have generated more than $15 billion in total revenue.

Mobile Suit Gundam reportedly pioneered the real robot subgenre of mecha anime. Unlike its super robot cousins, Mobile Suit Gundam attempted realism in its robot design and weaponry by running out of energy and ammunition or malfunctioning. Its technology is derived from actual science (such as Lagrange points and the O'Neill cylinder in space) or feasible technology requiring only a few fictional elements to function (such as Minovsky Physics).

Some of the most iconic Mobile Suits